EXPLORING NEW FRONTIERS
From folk tales to microblogs, the way we tell stories is constantly evolving, and so are the tools we use. GW is known for creating digital content that makes you feel something. Virtual Reality has the potential to transform the way people interact with that content.
Learn more about this transformative technology:
GET REAL: VR AS A CUSTOMER-ENGAGEMENT TOOL
Much of the buzz around VR has to do with gaming, 360-degree video and social networking. Our interest lies in customer engagement—developing fully immersive experiences that market products and solve real-world business challenges. We can bring a developer’s plans to life, shrink down to the molecular level to understand how cells behave or disassemble an industrial turbine for a better look. But VR can also put you in someone else’s shoes--recreating the feeling of being bullied in a crowded high school hallway or the elation that comes from reaching the crest of a mountain. If you can dream it, VR can make it.
A Brief History of VR
Generations of writers, filmmakers and visionaries have dreamt about what it might be like to strap on a pair of goggles and be transported anywhere. But the technology never measured up. However, recent advances in computing power, the ubiquity of high-end smart phones and the gaming industry’s push for better graphics and faster real-time rendering are all helping to make VR a reality. Today, household names like Apple, Disney, Facebook, Ferrari, Ford, GE, HBO, Hulu, Marvel, McDonalds, NBC, Netflix, Paramount, Red Bull and many others are all working to reach audiences with VR experiences. Read More..
SEEING IS BELIEVING
VR has the potential to radically change the way we work, play and interact with the digital world. It’s pretty jaw-dropping really. But it can be hard to know where to start. That’s where we come in. Whether you have an avid interest or you’re simply curious to try out this transformative new technology for yourself, we’d love to talk with you. Email Me